| Operational Management Effectiveness |
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Question: Once you have identified or made Business Process Improvements, how do you sustain them? It is impossible to accurately estimate the value of the effort a business invests in strategic marketing. Gross margin is the primary driver for recovering this investment. Our experience is that the first and second line Supervisors who directly influence the cost of production (and hence gross margin) are seldom given adequate tools and techniques to ensure that they will be effective and successful in their role. |

